Google Goes Native
With Microsoft SilverLight taking on Adobe Flash/Flex for the Rich Internet Applications (RIA) and Java having some issues of recent, it would make perfect sense for Google to get into the game and it will be interesting to see their approach. I have argued with friends that the PC is going nowhere soon and all these RIAs are just more proof the web/cloud is not ready for prime time.
Google is working on "Native Client" a RIA and the key issue is can they get developers to work against it. Microsoft is great at creating applications and technologies for developers. Google has to move to intercept Microsoft on the RIA front. SilverLight is moving forward nicely and is not tied strictly to Windows.
Google may be better at search and advertising, Microsoft still rules the developer world and that makes Google (any competitor) worried. Microsoft has a deep pockets and they are beginning to aim it straight at Google. With Windows 7’s integration towards the web, Office beginning to move on-line, the Live Applications and Azure looming, Google must be worried.
Microsoft’s web strategy is becoming much clearer and Google is starting to show signs of worry. Microsoft has a long way to go for traditional web applications (webmail, search and advertising), but they are definitely making good moves forward.
Read the full CNET article on Native Client here.
Related posts:
- Google = :-(
- Bing Increase Search Share
- Windows Azure
- But It’s Not Google (Bing.com)
- Gone with the Wind (or anti-trust objection)