Gone with the Wind (or anti-trust objection)

Just a few minutes ago, I read on the BBC that the Google/Yahoo! advertising deal is dead. Google didn’t want a "long protracted legal battle". That just eliminated one of Jerry Yang‘s poison pills against a Microsoft deal/acquisition.

So with Steve Ballmer still thinking that a Yahoo!/Microsoft deal is a good idea and Carl Icahn on the Yahoo! board… I think Jerry Yang days are numbered and that the pressure by investors to make a deal will be too much to ignore.

The Yahoo! and Microsoft deal would make an ugly marriage, but one that will provide a balance to Google in the long run.

Below is the BBC’s story.

Google abandons deal with Yahoo

Yahoo sign, AP

The collapse of the deal is a blow for Yahoo

Google has decided to abandon its advertising partnership with Yahoo to avoid having a "protracted legal battle" with regulators.

The deal involved Google providing some of the advertising around Yahoo’s search results.

It was originally announced in June but has faced anti-trust objections.

It is a blow for Yahoo, which is struggling to placate shareholders who were annoyed about its rejection of a takeover offer from Microsoft.

Yahoo’s management has been under pressure since rejecting the $33 a share offer, which valued the company at $47.5bn (£29.4bn). Yahoo shares were trading at $14 each on Wednesday.

Google said it would not allow the prospect of a legal battle to distract it from its core mission.

"That would be like trying to drive down the road of innovation with the parking brake on," Google said in a blog.

 

So what do you think is next?

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